Visiting Professor Program Featuring Prof. Brian Wong Kee Mun

Semarang, 25 March 2026 – The Faculty of Economics and Business (FEB), Universitas Diponegoro (Undip), organized a two-day Visiting Professor Seminar and Workshop featuring Professor Brian Wong Kee Mun from Swinburne University of Technology Sarawak, Malaysia. The program provides an international academic platform for faculty members and students to strengthen knowledge exchange, research collaboration, and academic publication capacity. The Visiting Professor program will begin with a seminar session discussing contemporary marketing strategies in the digital era. Participants will explore how businesses can effectively engage Generation Y and Generation Z, who dominate today’s digital consumer landscape. Activity Theme / Focus Date Time Location Seminar Winning the Digital Generation: Marketing Strategies for Gen Y and Gen Z Wednesday, April 1, 2026 08.30 – 12.00 WIB Ruang Sidang Utama, 2nd Floor, Dekanat Building, FEB Undip Workshop on Publication From Research to Publication: Writing High-Quality Business Journal Articles Thursday, April 2, 2026 09.00 – 12.00 WIB Room EK.203, Kewirausahaan Building, FEB Undip Manuscript Clinic Workshop Research manuscript mentoring and publication preparation Thursday, April 2, 2026 13.00 – 15.30 WIB Room EK.203, Kewirausahaan Building, FEB Undip   The second day of the program will focus on academic writing and publication skills through the publication workshop. Participants will gain practical guidance on structuring high-quality research manuscripts, meeting international journal standards, and increasing the chances of publication in reputable journals. The program will conclude with a Manuscript Clinic Workshop, where selected participants will receive developmental feedback directly from Prof. Brian Wong Kee Mun. This session is designed to support researchers in refining their manuscripts and exploring opportunities for collaborative publication in Scopus-indexed journals. Through this Visiting Professor initiative, FEB Undip continues to strengthen its commitment to international academic collaboration, research development, and global knowledge exchange, while supporting faculty members and students in advancing their academic and research impact.