Prof. Yun-Chia (Rock) Tang

Prof. Yun-Chia (Rock) Tang

Prof. Yun-Chia (Rock) Tang received his PhD from the National Tsing Hua University where he focused on technology marketing. His expertise is in marketing, and as a researcher, he has been publishing his works in marketing journals, such as Journal of Business Ethic, Journal of Interactive Marketing, and European Journal of Marketing. He also published a book in the marketing field with the title “Service Marketing and Management´╝ł3rd edition)” with his partner in 2017 in Taipei. He has taught at National Tsing Hua University, Taiwan, and he is currently a Full-time Associate Professor of Tunghai University, and the supervisor of graduate program of management school.