Prof. Augusty

Prof. Augusty

Prof. Augusty is Professor at the Department of Management, Universitas Diponegoro. He has 43 years of experience in academic field, especially lecturing in marketing management and research methodology. He has Doktorandus Degree from Universitas Diponegoro, Master of Business Administration from Shiga University in Japan and Doctor of Business Administration in Strategic Marketing from Southern Cross University, Australia. He wrote several books about Research Method and Statistic which has an enormous number of citation. In his current research, he wrote about how social media ads affect customer purchase intention.